There is an emerging era of Marketing 3.0. The engine is values of people are seeking redress of the human spirit.
Customers now choose companies with a mission close to their values. Products have to address their needs for social, economic and environmental justice.
They have realized that their purchasing power has enormous influence. They are more informed, more active and stronger than ever are. They advantage of their power by sharing your selections.
New media will communicate more frequently to socially responsible companies. This will affect the choice of more and more customers.
Companies treat people as complex human beings which possess mind, heart and spirit. No longer treat them merely as clients.
The most competitive companies will be those that create true values.
The PR mission is to identify channels through which people communicate and exchange information.
Marketing 3.0 helps you get closer to the inside of the community. To find upholders for your products. To cooperate with them and direct dialogue between customers of your company.
On the Internet, you can find a list of active social networks, but I want to show you something better.
I would like to present you the new version of The Conversation Prism v3.0. This is an interactive way to display the latest social media. It neatly organized and accurately describes the most used media. The prism is useful for anyone who employs oneself in marketing and PR, because it shows how people use the social universe.
You can find and download the original poster on the official site of the prism.