The dream of every marketing consultant is to reach the right audience. He wants products to be presented to the right people. If he succeeds to do that so will maximise efficiency and ROI of his marketing campaign
Thanks to advanced technology and the Internet, now you can take advantage of the most successful models for reaching your customers - detailed behavioral targeting and predictive behavioral targeting.
Detailed behavioral targeting
This method of determining consumers use information from there visited websites. Well-known advertising agencies collect information and track activities of user in the Internet daily.
Thanks to the collected data, advertisers are able to provide exactly that product to your customers, from which they need at the moment. They provide personal experience by displaying useful information.
Predictive behavioral targeting
This way of determining customers is the future of online marketing. With this method, the information about users of websites is available in advance. Ad-networks have solid information about these people. They know the habits of people for their residence on the Internet. This helps them to successfully predict their actions.
During the survey the audience is used technical measurement. Information is collected about demographic characteristics and actions that users perform on sites. It tracks out interest of the consumers in specific products. Thus forming groups of people who are categorised by their lifestyle.
Thanks to these two methods to determine your customers, you will conduct a successful marketing campaign. You will reach maximum ROI. Ad-networks will show your products to people who have an interest in them. This will increase your sales and at the same time reduce the cost of advertising.
Here is some additional information about how predictive behavioral targeting works.