There is an emerging era of Marketing 3.0. The engine is values of people are seeking redress of the human spirit.
Customers now choose companies with a mission close to their values. Products have to address their needs for social, economic and environmental justice.
They have realized that their purchasing power has enormous influence. They are more informed, more active and stronger than ever are. They advantage of their power by sharing your selections.
New media will communicate more frequently to socially responsible companies. This will affect the choice of more and more customers.