The product feed is an XML file contains information about your products. By this file, you provide that information to search engines. Google uses it to index pages on your site. Thus you provide a quick and easy way to add your goods in Google Product Search results.

Furthermore, many sites for price comparison and e-commerce using a product feeds. Thanks to them, they update their database with the items you offer.

In this article, I describe several techniques that will be useful in optimising your feed. That will increase your sales and profit.

Today, I start a series of articles about Facebook applications developing. In each one, I will publish useful information and tricks for developing quality apps.

This is the first publication from the series, and I am going to describe how to create your first social app. You will learn the steps, which you have to pass in order to register and configure a Facebook application.

Social networks have become part of lives of millions people. Today, Internet users spend more time on sites like Facebook and Twitter. They share web pages they like with their friends. Talk about products and services that excite them.

This gives clear signals to search engines that the content has value and is liked by many people. Now social media is a factor in determining the position of which will rank your site in search engines.

This article lists several useful techniques that will increase the pagerank of your site.

GoogleWebmasterHelp and Maile Ohye (part of developer programs tech lead in Google) provide us a very useful video. Maile describes important features of Google Webmaster Tools, which will help you to make better search engine optimisation on your website. And you know that good SEO improves the visibility of online markets and increase sales.